Malkerns – Prime Minister Russell Mmiso Dlamini, in a spirited address, heralded the commencement of the 17th MTN Bushfire Festival at House on Fire in Malkerns. Embraced as one of the world’s foremost arts festivals, the Bushfire Festival stands as a testament to Eswatini’s creative prowess and cultural richness.

Addressing a gathering of creatives and stakeholders, Prime Minister Dlamini celebrated the festival’s legacy of fostering unity, inclusivity, and inspiration through the transformative power of the arts. Over the past 17 years, the Bushfire Festival has not only showcased Eswatini’s cultural heritage but has also contributed significantly to its economic prosperity.

Highlighting the festival’s economic impact, Prime Minister Dlamini revealed that last year’s edition generated over 1500 jobs and contributed over E7.5 million to the local economy. With attendees hailing from 52 countries and performers representing 34 nations, the Bushfire Festival has become a global phenomenon, attracting talent and visitors from across the globe.

Moreover, Prime Minister Dlamini emphasized the festival’s role as a catalyst for national pride and collective prosperity. He urged emaSwati to harness their creativity, resources, and skills to unlock the nation’s potential and showcase its magic to the world.

In reaffirming the government’s commitment to supporting the local arts sector, Prime Minister Dlamini pledged continued backing for initiatives like the MTN Bushfire Festival, which not only promote cultural exchange but also uplift the livelihoods of emaSwati.

Concluding his address, Prime Minister Dlamini issued a global call to action, inviting the world to partake in the upcoming edition of the Bushfire Festival scheduled for May 31st to June 2nd, 2024. With Eswatini poised to welcome visitors from far and wide, he urged attendees to bring their fire and join in the celebration of creativity, diversity, and unity at the Bushfire Festival.

The launch of the 17th MTN Bushfire Festival marks the beginning of a cultural extravaganza that promises to ignite the spirit of emaSwati and captivate audiences from around the world.