Shoprite’s Fifth Store in Shiselweni Region Boosts Local Job Market, Draws Ministerial Praise

HLATIKHULU – In a move hailed as a significant contribution to reducing unemployment, the retail giant Shoprite has opened its fifth store in the Shiselweni region. During the official ribbon-cutting ceremony in Hlatikhulu, Minister of Commerce, Industry, and Trade Manqoba Khumalo applauded the company for its active role in job creation and economic development across the country.

Private Sector Partnership Highlighted

Speaking at the grand opening, Minister Khumalo underscored the importance of public-private partnerships in addressing Eswatini’s economic challenges. He pointed to Shoprite’s ongoing expansion as an example of how multi-location retailers can stimulate local economies through new hiring and the attraction of secondary businesses.

“Shoprite’s growth in our nation is an encouraging sign,” said Khumalo. “Such investments align with His Majesty’s recent call in the Speech from the Throne to build a stronger economy. We need more companies to follow this example.”

Jobs and Development

With the launch of this fifth outlet in Shiselweni, Shoprite not only increases its footprint but also generates employment opportunities for local residents—particularly important in communities where job options have traditionally been limited.

• Immediate Job Creation: A considerable number of positions, from frontline retail roles to administrative and managerial vacancies, have opened for local applicants.
• Local Suppliers: The store is expected to stock local produce, supporting farmers and small-scale businesses in the region.
• Community Engagement: Shoprite management mentioned plans to work with local stakeholders on future community initiatives and development projects.

“The store’s presence should provide stable income for many families in the area,” said Acting Principal Secretary at the Ministry of Commerce, Industry, and Trade, Cebile Njinjane. “Additionally, it’s a step forward in making essential goods more accessible in this part of Eswatini.”

A Call for More Collaboration

At the event—also attended by Hlatikhulu Mayor Mshengu Shongwe—Minister Khumalo once again stressed the value of strong collaboration between government and private entities in accelerating socio-economic progress. He encouraged other retailers and investors to follow Shoprite’s lead, citing the mutual benefits of retail expansion: job creation, market competition, and broader product availability.

“The nation needs more initiatives like this to meet our citizens’ needs,” remarked Khumalo. “We welcome any efforts that align with our goal of building self-reliant communities and a robust domestic market.”

Industry Outlook

As the global economy continues to navigate pandemic-related shifts, retail investment in previously under-served regions is being closely watched by analysts. Observers note that companies like Shoprite, with established supply chains and consumer trust, are well-positioned to expand further into rural areas—offering both convenience and long-term growth potential.

For now, the new Shoprite store in Hlatikhulu stands as a prominent indicator of Eswatini’s evolving retail landscape and a testament to what can be achieved through strategic partnerships between the public and private sectors.